I was invited to attend the Media Preview at McCormick Place, Chicago, for the Chicago Auto Show, the nation’s longest running auto show. Held prior to the show’s opening, the preview provided me two days of an up close and personal look at the world of automobiles and how the manufacturers introduce their latest brands to the general public. I have attended the LA Auto Show in the past and enjoyed the pretty cars and free handouts, but going to the Chicago Auto show as a media representative was a whole different experience.
On the first day of the media preview, every twenty minutes was scheduled for an elaborate unveiling of one of the manufacturers’ newest models. Each presentation was run pretty much the same. Lights flashing, music playing, then a vice-president of marketing was introduced and rushed to the stage. He or she meticulously gave the specs for the new auto, raising the anticipation level of the audience. More music, more lights, and finally, the vehicle was unleashed for its first public glimpse. Photographers rushed the stage; writers texted the news as fast as they could. A brief period followed for questions and that was it. The hundreds of press people then got up, collected their belongings and rushed off to the next unveiling. Remarkable.
It was fun to see the latest Volkswagen Beetle. My first car was a 1971 VW Bug. They sure have come a long way in performance and are as popular as ever.
The continuous attention paid to the appearance of the cars was impressive. Everywhere you looked, there were people in overalls, dusting the vehicles over and over again to maintain the shiny exteriors and interiors. Check out this beauty, a 2014 Chevy Corvette.
If you like cars, appreciate automobile history, relish good customer service, and want to be the first to know about the latest in the automobile world, then the Chicago Auto Show is where you want to be.
Nissan North America, and the Board of Directors of the Chicago Automobile Trade Association hosted me as their guest at the Media Preview of the 2013 Chicago Auto Show: Thursday, Feb. 7 and Friday, Feb. 8, 2013. While they provided air fare, hotel accommodations, transportation, press credentials,and meals for this event, the opinions of the event are my own.